Epic Games, building immersive next-level experiences
the OPPORTUNITY
Improving lifecycle marketing strategy for Epic Games' brand, product and field marketing campaigns.
THE SCOPE
In partnership with Revenue Pulse, we collaborated to support global product marketing for three of Epic Games' products: Unreal Engine, Twinmotion & Metahuman.
THE DELIVERABLES
Delivering lifecycle marketing strategies for Epic Games' B2B and metaverse-world-building products, and developing a player lifecycle marketing channel playbook to drive campaign performance.
In partnership with Revenue Pulse, our team collaborated with Epic Games to support global product marketing campaigns specific to Unreal Engine, Twinmotion and Metahuman — all of which play a critical role in creating the metaverse.
We worked as an extension of the Epic Games team to deliver lifecycle email and proprietary in-product messaging campaigns, while implementing a lifecycle marketing playbook to increase channel performance.
Our work supported the launch of new product versions and updates, global and regional events and field marketing activities, industry-specific field guides, plus content specific to the Epic Developer Community.
We collaborated with the UE product and content marketing teams to support global campaigns designed to drive user adoption of new product versions and updates.
To support the growth of industry segments, we collaborated with the product and content teams to drive lifecycle marketing channels for content such as the Animation Field Guide.
We worked to drive lifecycle marketing to support global events, such as Unreal Fest both in-person and the livestream.
